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Published on Thursday, 31 January 2013 12:39
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Written by LISA TAYLOR
Why it pays to spend money on a professional photographer
You may see more and more people today with expensive cameras. Some may wonder why they should even bother getting professional photos done when they can just take them themselves.
At the age of 18, Jalisse Clark started up her own professional photography business called Jalisse Clark Photography and Design. She acknowledges the rumour that some believe it's the camera that makes photos look amazing, she argues otherwise.
"When you hire a photographer," Clark says, "you are paying that person for their unique talent, but also for the time they spend consulting, preparing, capturing, editing, and producing the images they've hoped for."
She says that a good photographer "makes" a photo rather than "takes" a photo and considers her camera to be a tool, just like in any other business.
"Just because you have a hammer," Clark says, "doesn't mean you can build a house."
As Clark photographs her clients, her energy radiates and reaches everyone near her.
"It's better to hire a photographer, like Jalisse, simply because she brings so much energy to the shoot," Simone Cattoni, one of Clark's clients, says.
Danielle Fermin is also a client and friend of Cattoni's. She says she would much rather hire a professional photographer than buy an expensive camera and try to photograph each other.
Although Clark knows the importance of having a good camera — in terms of quality and resolution — she says it's all about utilizing your camera to the best of your ability and having a great sense of style.
"Just like any career, photography requires talent and plenty of hours," Clark says. " That alone is worth the client's investment."
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Professional photography versus DIY
Jalisse Clark shows it pays to spend money on a professional photographer
More and more people are taking pictures with their smart phones, tablets and all other types of cameras. Some might wonder why they should even bother getting professional photos done when they can just take them themselves. Jalisse Clark is a photographer and says it's worth the money to get professional photos taken.
Photos by Lisa Taylor
Since high school, Jalisse Clark has always had a camera in her hand, but it wasn't until after she helped assist her friend shoot a wedding that she discovered her true gift.
Photo by Lisa Taylor
Clark's client, Simone Cattoni, says that it's the attention to small details such as making sure her scarf falls flawlessly into place that provides the difference in photographs when a professional photographer is hired.
Photo by Lisa Taylor
"She has such a great attitude," Cattoni says. "She really brings a strong energy and good vibes to the shoot."
Photo by Lisa Taylor
Clark shows Cattoni exactly how she would like her to pose. After an hour-long shoot, it's clear that a key trait she has is the knowledge of multiple poses that look great on camera.
Photo by Lisa Taylor
"Professional photographers bring different perspectives that other people might not think about," Cattoni says.
Photo by Lisa Taylor
"They have a good eye and can make anything look good," Cattoni says.
Photo by Lisa Taylor
Clark has put a lot of time and research into understanding what will help her be prepared for any kind of shoot. She never goes anywhere without her shade blocker, flash, stool, multiple lenses, extra batteries and her backup camera.
Photo by Lisa Taylor
Clark uses her Photoshop skills to create the perfect picture. The photo of her client Danielle Fermin (top) is the unedited photo taken by Clark. The bottom photo is the same photo after Clark worked her Photoshop magic.
Photo illustration by Lisa Taylor; source material by Jalisse Clark
The photo of Cattoni (left) is taken to mimic what someone with no photography background, but an expensive camera would do. I flipped my Cannon Rebel T2i to its automatic setting and shot the image. The photo on the right was shot by Clark in a manual setting of her choice and was later edited by her in Photoshop.
Photo illustration by Lisa Taylor; source material by Jalisse Clark
Since high school, Jalisse Clark has always had a camera in her hand, but it wasn't until after she helped assist her friend shoot a wedding that she discovered her true gift.
Photo by Lisa Taylor
Clark's client, Simone Cattoni, says that it's the attention to small details such as making sure her scarf falls flawlessly into place that provides the difference in photographs when a professional photographer is hired.
Photo by Lisa Taylor
"She has such a great attitude," Cattoni says. "She really brings a strong energy and good vibes to the shoot."
Photo by Lisa Taylor
Clark shows Cattoni exactly how she would like her to pose. After an hour-long shoot, it's clear that a key trait she has is the knowledge of multiple poses that look great on camera.
Photo by Lisa Taylor
"Professional photographers bring different perspectives that other people might not think about," Cattoni says.
Photo by Lisa Taylor
"They have a good eye and can make anything look good," Cattoni says.
Photo by Lisa Taylor
Clark has put a lot of time and research into understanding what will help her be prepared for any kind of shoot. She never goes anywhere without her shade blocker, flash, stool, multiple lenses, extra batteries and her backup camera.
Photo by Lisa Taylor
Clark uses her Photoshop skills to create the perfect picture. The photo of her client Danielle Fermin (top) is the unedited photo taken by Clark. The bottom photo is the same photo after Clark worked her Photoshop magic.
Photo illustration by Lisa Taylor; source material by Jalisse Clark
The photo of Cattoni (left) is taken to mimic what someone with no photography background, but an expensive camera would do. I flipped my Cannon Rebel T2i to its automatic setting and shot the image. The photo on the right was shot by Clark in a manual setting of her choice and was later edited by her in Photoshop.
Photo illustration by Lisa Taylor; source material by Jalisse Clark
