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August 2014 Print Issue

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Why it pays to spend money on a professional photographer

thumb directing_thumb2_copy_copyYou may see more and more people today with expensive cameras. Some may wonder why they should even bother getting professional photos done when they can just take them themselves.

At the age of 18, Jalisse Clark started up her own professional photography business called Jalisse Clark Photography and Design. She acknowledges the rumour that some believe it's the camera that makes photos look amazing, she argues otherwise.

"When you hire a photographer," Clark says, "you are paying that person for their unique talent, but also for the time they spend consulting, preparing, capturing, editing, and producing the images they've hoped for."

overtheshoulder2Clark says her favourite part about being a photographer is interacting with clients and producing the images that she envisioned.

Photo by Lisa Taylor
She says that a good photographer "makes" a photo rather than "takes" a photo and considers her camera to be a tool, just like in any other business.

"Just because you have a hammer," Clark says, "doesn't mean you can build a house."

As Clark photographs her clients, her energy radiates and reaches everyone near her.

"It's better to hire a photographer, like Jalisse, simply because she brings so much energy to the shoot," Simone Cattoni, one of Clark's clients, says.

Danielle Fermin is also a client and friend of Cattoni's. She says she would much rather hire a professional photographer than buy an expensive camera and try to photograph each other.

Although Clark knows the importance of having a good camera — in terms of quality and resolution — she says it's all about utilizing your camera to the best of your ability and having a great sense of style.

"Just like any career, photography requires talent and plenty of hours," Clark says. " That alone is worth the client's investment."

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Professional photography versus DIY

Jalisse Clark shows it pays to spend money on a professional photographer

More and more people are taking pictures with their smart phones, tablets and all other types of cameras. Some might wonder why they should even bother getting professional photos done when they can just take them themselves. Jalisse Clark is a photographer and says it's worth the money to get professional photos taken.

Photos by Lisa Taylor

Since high school, Jalisse Clark has always had a camera in her hand, but it wasn't until after she helped assist her friend shoot a wedding that she discovered her true gift.

Photo by Lisa Taylor

 

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